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Brand Book
Everything you need to promote your Tech Week event.
LOCATION
May 26 – 31, 2026
Boston
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LOCATION
Jun 1 – 7, 2026
New York
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LOCATION
Oct 5 – 11, 2026
San Francisco
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LOCATION
Oct 12 – 18, 2026
Los Angeles
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01
Logos
Official Tech Week logos in black and white for all cities. Available in SVG and PNG for web, print, and social.
10 FILES • SVG & PNG
02
Host Marketing Hub
Everything you need to market and promote your Tech Week event. Creative assets, social templates, event inspiration, and tactical advice for a packed room.
EVENTS THAT STAND OUT
Any event type is possible, but these are what we’re especially looking for in 2026. The more creative, the better.
HACKATHONS & BUILD CHALLENGES
Pull in engineers, researchers, and developers. We want events where attendees leave with something they built. Over 10,000 builders showed up last year.
HIGH PRIORITY
HIGH-QUALITY SPEAKER PANELS
CEOs with incredible stories, senior executives, successful founders, celebrities, politicians. The right speaker pulls — one panel drew 700 RSVPs for 100 seats.
HIGH PRIORITY
NEWSWORTHY MOMENTS
Product launches, financing announcements, new exec hires. Tech Week concentrates attention — if you’re launching something, this is when to do it.
HIGH IMPACT
FOUNDER-FOCUSED ACTIVATIONS
Fundraising events, demo days, pitch competitions. Last year a16z Speedrun Demo Day put 60+ founders on stage for rapid-fire pitches to investors.
POPULAR FORMAT
EXPERIENTIAL & COMMUNITY
Pickleball tournaments, wine tastings, golf outings, boat cruises, factory tours.
CROWD FAVORITE
FOR INVESTORS, BY INVESTORS
LP dinners, seed and angel investor gatherings, vertical-specific investor roundtables.
NICHE & VALUABLE
RECOMMENDED NEIGHBORHOODS
You can host anywhere in each city, but these neighborhoods will act as hotspots to create density. Events here typically see higher attendance and lower attrition.
BOSTON
Back Bay, Seaport, Kendall Square
NEW YORK
Manhattan: SoHo, TriBeCa, Flatiron, Union Square
SAN FRANCISCO
SOMA/Mission, FiDi, Marina. Avoid East Bay or South Bay/Peninsula.
LOS ANGELES
Westside, primarily around Santa Monica and Venice
Hosting in these areas creates walkable density across events, which is a huge part of the Tech Week magic.
HASHTAGS & CONTENT CAPTURE
Use these hashtags in your event title and social posts. We’ll be retweeting and resharing content — make sure you’re capturing photos and videos at your event.
Boston
#BOSTechWeek
New York
#NYTechWeek
San Francisco
#SFTechWeek
Los Angeles
#LATechWeek
Include the hashtag in your event title on Partiful (e.g. “Fintech Founders’ Happy Hour — #BOSTechWeek”). This helps attendees find your event and lets us amplify your content across Tech Week’s social channels.
ATTRITION GUIDANCE
50–70%
expected attrition at Tech Week events. Approve 2–3x your capacity to ensure a full room.
1. Market to your own audience. Events with the most attrition rely solely on the public Tech Week calendar. The warmer your leads are with your brand, the more likely they show up.
2. Approve applicants within 7 days. The longer people sit “pending,” the less likely they are to attend — they’ll apply to other events instead.
3. Send personalized 1:1 invites. Taking the time to send personal invites to prospects you really want is the single best way to attract a quality crowd. Ask them to pass it on.
4. Send event reminders. Weekly leading up to your event, and daily during Tech Week itself.
5. Approve 2–3x your capacity. Account for enough drop-off to ensure you fill the room. This is the most common mistake first-time hosts make.
CREATIVE TOOLKIT
BOSTON LAUNCH — SQUARE
1080×1080 • INSTAGRAM / FEED
Square 5JPG
Square 6JPG
Square 7JPG
BOSTON LAUNCH — LANDSCAPE
1920×1080 • TWITTER / LINKEDIN
Landscape 5JPG
Landscape 6JPG
Landscape 7JPG
BOSTON PHOTOGRAPHY
BRANDED CITY PHOTOS
Campus 1JPG
Campus 2JPG
8 creative assets • Click any image to preview, hover to download
Ready-to-use social copy for promoting your event. Tag Tech Week on LinkedIn, X (@Techweek_), and Instagram.
SOCIAL COPY TEMPLATES
LinkedIn • X • Instagram
Excited to be a founding host for Boston’s first-ever Tech Week. [Company name] will be hosting [event] as part of the inaugural week of events across the city. Submissions are open now at tech-week.com/host #BostonTechWeek
LinkedIn • X • Instagram
World-class universities, deeptech, biotech, AI and now, a Tech Week 😀 Very excited to share that [Company name] is a founding host for Boston’s first Tech Week (May 26-31). See you there!
LinkedIn • X
Boston has always punched above its weight — biotech, AI, robotics, you name it. Proud that [Company name] is a founding host for the city’s first ever Tech Week. We’re hosting a [panel/happy hour/mixer/event] and can’t wait to see you there!
LinkedIn • X
When we heard the founding list for Boston’s first ever Tech Week, we had to be a part of it. [Company name] is joining 75+ companies to bring a week of programming to the city. We’re hosting a [panel/happy hour/mixer/event] — see you there!
LinkedIn • X • Instagram
We’re coming to Boston. [Company name] is heading to Boston as a founding host for the city’s first Tech Week. We’re hosting an [event], come say hi. May 26–31. #BostonTechWeek
LinkedIn • X • Instagram
Boston’s having a moment and we want in. Boston is getting its first Tech Week and [Company name] is a founding host. The talent, the research, the companies being built there, we had to be part of it. May 26–31. #BostonTechWeek
03
Host Marketing Guide
Once your event is approved and live on the official Tech Week Calendar, pre-marketing becomes the most important ingredient for a successful event.
Social media is consistently the #1 marketing channel for event hosts. Focus on 1–2 platforms max (LinkedIn, Instagram, X) based on your target audience. Always assign a dedicated social media lead for consistent coverage.
PROMOTION CHECKLIST
LAUNCH DAY
- Post about your event on social media
- Send internal comms (Slack + email) and ask employees to share on social
- Send an email newsletter blast to your customer base
4 WEEKS OUT
- Keep social going: share speaker bios + description of what to expect
- Send 1:1 invites to sales prospects or VIPs
- Continue to post — most folks sign up 1–2 weeks out, so keep your event top of mind
2 WEEKS OUT
- Post detailed agenda
- Create countdown content
- Share speaker quotes and insights
- Send VIP reminders
1 WEEK OUT
- Share prep tips for attendees
- Post venue and logistics details
- Start behind-the-scenes content
DURING EVENT
- Post every 30–45 mins on X and Instagram
- Mix photos, videos, and quotes
- Share attendee content and tag Tech Week
- Use your city hashtag: #BOSTechWeek, #NYTechWeek, #SFTechWeek, #LATechWeek
POST-EVENT
- Share success metrics
- Post photo galleries
- Create highlight reels and event recaps
- Share attendee testimonials
EVENT MARKETING TEMPLATES
ATTENDEE ENGAGEMENT GUIDE View Full Guide ↗
AFTER REGISTRATION
- Initial confirmation & save the date
2 WEEKS BEFORE
- Build excitement, continue the momentum
1 WEEK BEFORE
- Getting ready for Tech Week
2 DAYS BEFORE
- Final confirmation & logistics
1 DAY BEFORE
- Reminder with logistics
04
Tech Week in the Press
Tech Week is the largest decentralized tech conference in the world, spanning four cities with 3,000+ community-hosted events. Here’s what people are saying.
NEW YORK POST
NY Tech Week 2025 Sets Record in Total Events, With AI and Robotics in the Limelight
Coverage of the record-breaking NY Tech Week with 1,000+ events and 60,000 RSVPs across all five boroughs.
READ ↗
BOSTON BUSINESS JOURNAL
a16z Brings Tech Week to Boston
Andreessen Horowitz expands its decentralized tech conference series to Boston, marking the fourth city in the Tech Week portfolio.
READ ↗
A16Z SPEEDRUN
The Growth Meta: Events as a Growth Channel
How startups are using Tech Week events to close enterprise deals, sign term sheets, and make first hires from a single well-run gathering.
READ ↗
@TECHWEEK_ ON X
Tech Week 2026: Request for Events
From 30 events in LA 2022 to 3,000+ across three cities. Submissions for Tech Week 2026 are now open in Boston, New York, SF, and LA.
READ ↗